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ORM

·      Definition of ORM :

The online reputation is important.

Unflattering news, pictures, negative reviews, blog posts, and comments about a person, a business, brand, products and services can be posted and spread instantaneously throughout the online world fast damaging your status and affect your sales and bottom line.

The online reputation is the image of the brand or the person on the Internet. Online reputation management (ORM) is about improving or restoring the name or the brand’s good standing.

Countering, weakening or eliminating the negative material finds this in the Internet – defeating it with more positive material to improving the credibility and customers’ trust in you.

ORM is Important to a Business:

Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments, which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigate while proactively building positive reputation.

Webinar Online Session + Tweet Post

 Webinar 

Topic 

The Influence of Reputation Analytics On Hotel Revenue and Financial Perfomance

Date:

 9^th of December 2014 at 10.00 am

To get the webinar presentation, click

 Webinar Sources

Here are some slides of the webinar:

• Recap of key points

1.  Impact of Social Media/UGC on revenue performance 
   2.  Online Reputation & REIT Performance

• What new concepts or findings did you learn

1. How ReviewPro helps publicly traded companies & financial
2. Institutions to profit from the social web

• What information was valuable + why

 

1. The selection of the hotel by the guest depend first on the guest experience factors 
2. I also learn the university Cornell Study and the impact of the reputation Analytics on Hotel Revenue

• What would you do differently to create a better webinar

1.  Put more visual content to attract the attention of the participants
2.  Put Video 
3. Have less than 15 Slides, No longer than 20 minutes and Text less than 30 point font
4. Have more appeal to the emotions of the particpants 

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