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Definition of ORM :
The online reputation is important.
Unflattering news, pictures, negative
reviews, blog posts, and comments about a person, a business, brand, products
and services can be posted and spread instantaneously throughout the online
world fast damaging your status and affect your sales and bottom line.
The online reputation is the image of
the brand or the person on the Internet. Online reputation management (ORM) is
about improving or restoring the name or the brand’s good standing.
Countering, weakening or eliminating
the negative material finds this in the Internet – defeating it with more
positive material to improving the credibility and customers’ trust in you.
ORM is Important to a Business:
Potential customers change purchase
decisions when they see bad reviews, negative blog posts and comments, which
can spread in various channels such as in search engine results and in social
media networks. These can gravely affect your brand and your business. That’s
why it’s important to have your online reputation monitored and have these
negativities mitigate while proactively building positive reputation.
