ORM

• Definition of ORM :

 

The online reputation is important.

Unflattering news, pictures, negative reviews, blog posts, and comments about a person, a business, brand, products and services can be posted and spread instantaneously throughout the online world fast damaging your status and affect your sales and bottom line.

The online reputation is the image of the brand or the person on the Internet. Online reputation management (ORM) is about improving or restoring the name or the brand’s good standing.

Countering, weakening or eliminating the negative material finds this in the Internet – defeating it with more positive material to improving the credibility and customers’ trust in you.

ORM is Important to a Business:

Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments, which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigate while proactively building positive reputation.

• Compare services + capabilities of well known ORM companies