Definition of Gen C/Millennial Score

Introducing Gen C - The YouTube Generation

 C is a powerful new force in consumer culture. It’s a term we use to describe people who care deeply about creation, curation, connection and community. It’s not an age group; it’s an attitude and mindset defined by key characteristics. Eighty per cent of Gen C is made up of millennials, YouTube’s core (though by no means only) audience.

People in the age group 18 to 34, who make a lot of use of social media and so are considered to be connectedthe people who create and publish material such as blogs, podcasts, videos, etc, on the internet.

The GENERATION C phenomenon captures the an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis.

The two main drivers fuelling this trend? The creative urges each consumer undeniably possesses. We're all artists, but until now we neither had the guts nor the means to go all out. The manufacturers of content-creating tools, who relentlessly push us to unleash that creativity, using -- of course -- their ever cheaper, ever more powerful gadgets and gizmos. Instead of asking consumers to watch, to listen, to play, to passively consume, the race is on to get them to create, to produce, and to participate.